Supply
Chain Management
- · Involves the management of information flows among the stages in a supply chain to maximize total supply chain effectiveness and profitability
- · Four basic components of supply chain management include:
-
Supply chain strategy – strategy for managing all
resources to meet customer demand
-
Supply chain partner – partners throughout the supply
chain that deliver finished products, raw materials, and services.
-
Supply chain operation – schedule for production activities
-
Supply chain logistics – product delivery process
Customer
Relationship Management
- · Involves managing all aspects of a customer’s relationship with an organization to increase customer loyalty and retention and an organization's profitability
- · Many organizations, such as Charles Schwab and Kaiser Permanente, have obtained great success through the implementation of CRM systems
- · CRM is not just technology, but a strategy, process, and business goal that an organization must embrace on an enterprisewide level
- · CRM can enable an organization to:
-
Identify types of
customers
-
Design individual
customer marketing campaigns
-
Treat each
customer as an individual
-
Understand
customer buying behaviors
Business Process Reengineering
- · Business process – a standardized set of activities that accomplish a specific task, such as processing a customer’s order
- · Business process reengineering (BPR) – the analysis and redesign of workflow within and between enterprises
-
The purpose of
BPR is to make all business processes best-in-class
- · Reengineering the Corporation – book written by Michael Hammer and James Champy that recommends seven principles for BPR
1. Organize around outcomes, not task
2. Identify all organization’s processes and
prioritize them in order of redesign
urgency.
3. Integrate information processing work into
the real work that produces the information.
4. Treat geographically dispersed resources as
though they were centralized.
5. Link parallel activities in the workflow
instead of just integrating their results.
6. Put the decision point where the work is
performed and build control into the process.
7. Capture information once and at the source.
Finding
Opportunity Using BPR
- · A company can improve the way it travels the road by moving from foot to horse and then horse to car
- · BPR looks at taking a different path, such as an airplane which ignore the road completely
- · Types of change an organization can achieve, along with the magnitudes of change and the potential business benefit
Enterprise Resource
Planning
- · Enterprise resource planning (ERP) – integrates all departments and functions throughout an organization into a single IT system so that employees can make decisions by viewing enterprisewide information on all business operations
- · Keyword in ERP is “enterprise”
- · ERP systems collect data from across an organization and correlates the data generating an enterprisewide view
No comments:
Post a Comment